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Advertising & Sales

Vitalize Radio is the only community radio station for Torfaen.

We have an impressive audience from across Wales, the UK, and beyond! Our weekly daytime programming offers something for everyone with a variety of shows covering various genres with music from 1950s to today, including local news, entertainment and events.

Our evening programming offers something to a wider audience with Rock and Metal shows, Dance, Chat, and more. Our weekend programming offers Breakfast/ Lunch shows, chat, local news, entertainment and events.

When you advertise on Vitalize Radio, you’ll not only support Torfaens only community radio station and it’s volunteers – you’ll also get your business heard!

Information based on 2021 Q1 data available as of Wednesday 17th February.

Radio Advertising is more affordable than you think!

Our on-air campaigns start from just £25 per month, with our show sponsorship campaigns starting from £15 per month.

As well as on-air advertising, you can also take advantage of our social media and website advertising options.

We have affordable advertising deals to suit all businesses and budgets.

If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).

1) Radio sells with immediacy.

Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?

2)  Radio sells everywhere. 

Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.

3)  Radio sells with intimacy. 

In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

4)  Radio stars in the theatre of the mind. 

Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.

5)  Radio escapes advertising’s clutter. 

Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.

6)  Radio is the cost effective medium.

Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising.

7)  Reach is nice, but frequency sells.

Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.

8)  Radio’s targeted advertising sells.

Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.

9)  You’re always on the front page with radio. 

With radio advertising you are front and centre in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.

10)  Radio is an active medium in an active society.

Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!

From Cwmbran, through Pontypool, to Blaenavon – Vitalize Radio is Torfaens Community Radio Station.

Want to find out more about our advertising deals? Click here to send us an email or fill out our contact form here.